Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Researching and zeroing in on the right keywords is probably the most important part of SEO, because having the right keywords on the site goes a long way towards attracting targeted traffic to your website.

Even if your website has all the latest bells and whistles, without the right keywords or, worse, no keywords at all, you will not receive the desired traffic.

The right mix of keywords is absolutely essential to helping your site rank consistently well in the proper search engine listings. Once a search engine has indexed and classified your website with the keywords found, the search engine will display it in listings when searchers trigger the same keyword or phrase.

Furthermore, that initial categorization tends to stick because, with over 108 million unique websites out there, the search engines seldom re-visit and take note of changes to your indexed sites.